The Current Landscape: Why Retention Marketing is Non-Negotiable in 2025

The rules for growing and scaling your e-commerce brand have completely changed heading into 2025. Rising customer acquisition costs (CAC) and declining ad performance are no longer just blips on the radar…

They’re every Shopify E-Commerce brand owner’s new normal.

If you’re not prioritizing email and SMS marketing, you’re leaving profit, growth, and your entire brand’s future on the table.

The Cost of Acquiring Customers Is Skyrocketing:

Facebook, Instagram, Google, and TikTok ads are getting more and more expensive every single year. Your cost to acquire a customer from paid advertising (often $50 or more) is creeping up higher and higher – meaning that your profits are getting lower and lower. 

Why Ads Alone Won’t Scale:

You spend hundreds or thousands of dollars per day on ads to bring in traffic, but if those customers only buy from your brand once, your growth will stall.

Unless you have a strong retention strategy (aka – email and SMS marketing), you’re constantly throwing money into a leaky bucket.

Retention Is the Key to Profitable Growth

Brands that grow and scale fast are the ones that maximize their customers’ lifetime value (LTV or CLTV). When customers spend more with your brand over time, your profit grows.

When your profit grows, so does your ability to reinvest in ads without breaking the bank.

Here’s An Example of How This Plays Out

Imagine you spend $50 to acquire a customer who makes a $60 purchase. Your profit margin is razor-thin. But if retention strategies like email and SMS encourage them to spend $120 within 90 days, you’ve doubled your revenue from that single customer.

Email and SMS marketing turn one-time buyers into long-term, loyal customers. This is why fast-growing Shopify brands focus relentlessly on LTV.

What This Toolkit Will Do for You

This is not just another course or a set of tips. The Email & SMS Revenue Accelerator is your playbook for generating 6 or 7 figures per year from email and SMS. If you implement these strategies into your business, in 90 days or less you’ll:

✅ Unlock More Revenue: Retention channels like email and SMS will drive 20–30% of your total sales - lowering your overall marketing costs. 

✅ Stretch Your Ad Budget Further: Higher LTV means your ad dollars deliver better returns over time, leading to faster brand growth.

✅ Build Long-Term Growth: Create email and SMS flows that automate customer nurturing and revenue generation…helping you reduce the stress of constant ad scaling.

The first 30–90 days after a customer joins your email or SMS list are the most critical. This is when they’re engaged, excited, and ready to spend. You’ll learn how to capitalize on this window and set the foundation for lasting growth.

Quick Wins: What You Can Do To Get Results In The Next 24-48 Hours

To see immediate results, you must act with precision and urgency. Begin with these three steps:

🛠️ Segment Your Audience for Maximum Impact: Don’t send generic emails to everyone. Create segments for first-time buyers, VIPs, and unengaged customers in your account. By focusing on messaging that’s relevant to each segment, your customers will open, click, and convert at higher levels compared to generic message blasts.

🛠️ Rewrite and Redesign Your Welcome Flow: This first set of emails completely sets the tone with new email subscribers. Your goal is to make it feel personal, clear, and actionable for your customers. Highlight your brand’s unique values, show off your best products, and invite them to engage with your brand further.

🛠️ Run A Flash Sale or Weekend Discount: Your audience joined your email list because they wanted access to exclusive deals and discounts. If you need sales in the short term, pick an in-season product (or just a popular one in general) and give your audience 20-30% off for one day or through an entire weekend. 

The Tools You’ll Need To Improve Your Email & SMS Program

Here’s what you’ll use to implement your email & SMS marketing strategy:

• Klaviyo: The gold standard for email marketing automation and segmentation.
• Postscript: Your go-to for SMS campaigns that deliver fast ROI.
• Canva: Create visually stunning emails and SMS graphics with ease, no design skills required.
• Figma: More advanced email, SMS, and web design software. Recommended for experienced designers/developers. 

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