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Retention Marketing 101: Why It’s a Non-Negotiable for Scaling E-Commerce Brands
In this module, you'll learn how top-performing DTC Shopify brands grow faster with strong email and SMS marketing strategies. By boosting customer retention and lifetime value with email/sms, your brand will achieve long-term, sustainable growth – with a lot less stress from scaling with ads alone.
⚡️TL;DR
What is Retention Marketing?
Retention marketing focuses on keeping your customers engaged after they come to your store.
You spend thousands (maybe tens of thousands) on ads every single month, and retention marketing works to help retain your traffic and customers over the long haul.
Customer acquisition costs (CAC) are rising.
Ads on Facebook, Instagram, and Google are getting more expensive,
And getting new customers just isn’t as easy as it used to be.
But when you focus on retention, you can increase each customer’s lifetime value (LTV). This means they spend more with your brand over time.
Why Fast-Growing Shopify Brands Focus Hard on Customer Lifetime Value (LTV)
Brands that scale fast focus on LTV for a few reason 👇
- Ads Are Getting (Much) More Expensive: Facebook, Google, and TikTok ads are getting pricier every month. If you only focus on new customer sales, your profit margins will shrink.
- Get More Value For Your Ad Spend: Higher LTV means your ad dollars stretch further. When you’re able to capture emails/phone numbers and send follow up offers,, you can reinvest in acquiring new customers without breaking the bank.
- This Can Scale Really Fast: The first 30-90 days after someone joins your email or SMS list are crucial. This is when they’re most engaged and ready to spend. If can maximize revenue from
Here’s How This Plays Out 📊
- Imagine you spend $50 to acquire a new customer.
- If they only buy once for $60, you barely make a profit.
- But if you use email and SMS to get them to spend $120 in the first 90 days, you’ve doubled your revenue from that one customer.
- Now, you can afford higher ad costs and still scale profitably.
Why Retention is Non-Negotiable
If you’re serious about scaling your e-commerce brand, retention marketing needs to be a focal point. By focusing on LTV, you’re able to unlock more profit and more budget to re-invest in ads.
What is Retention Marketing?
Retention marketing focuses on keeping your customers engaged after they come to your store.
You spend thousands (maybe tens of thousands) on ads every single month, and retention marketing works to help retain your traffic and customers over the long haul.
Customer acquisition costs (CAC) are rising.
Ads on Facebook, Instagram, and Google are getting more expensive,
And getting new customers just isn’t as easy as it used to be.
But when you focus on retention, you can increase each customer’s lifetime value (LTV). This means they spend more with your brand over time.
Why Fast-Growing Shopify Brands Focus Hard on Customer Lifetime Value (LTV)
Brands that scale fast focus on LTV for a few reason 👇
- Ads Are Getting (Much) More Expensive: Facebook, Google, and TikTok ads are getting pricier every month. If you only focus on new customer sales, your profit margins will shrink.
- Get More Value For Your Ad Spend: Higher LTV means your ad dollars stretch further. When you’re able to capture emails/phone numbers and send follow up offers,, you can reinvest in acquiring new customers without breaking the bank.
- This Can Scale Really Fast: The first 30-90 days after someone joins your email or SMS list are crucial. This is when they’re most engaged and ready to spend. If can maximize revenue from
Here’s How This Plays Out 📊
- Imagine you spend $50 to acquire a new customer.
- If they only buy once for $60, you barely make a profit.
- But if you use email and SMS to get them to spend $120 in the first 90 days, you’ve doubled your revenue from that one customer.
- Now, you can afford higher ad costs and still scale profitably.
Why Retention is Non-Negotiable
If you’re serious about scaling your e-commerce brand, retention marketing needs to be a focal point. By focusing on LTV, you’re able to unlock more profit and more budget to re-invest in ads.
🔥 Quick Wins
What is Retention Marketing?
Retention marketing focuses on keeping your customers engaged after they come to your store.
You spend thousands (maybe tens of thousands) on ads every single month, and retention marketing works to help retain your traffic and customers over the long haul.
Customer acquisition costs (CAC) are rising.
Ads on Facebook, Instagram, and Google are getting more expensive,
And getting new customers just isn’t as easy as it used to be.
But when you focus on retention, you can increase each customer’s lifetime value (LTV). This means they spend more with your brand over time.
Why Fast-Growing Shopify Brands Focus Hard on Customer Lifetime Value (LTV)
Brands that scale fast focus on LTV for a few reason 👇
- Ads Are Getting (Much) More Expensive: Facebook, Google, and TikTok ads are getting pricier every month. If you only focus on new customer sales, your profit margins will shrink.
- Get More Value For Your Ad Spend: Higher LTV means your ad dollars stretch further. When you’re able to capture emails/phone numbers and send follow up offers,, you can reinvest in acquiring new customers without breaking the bank.
- This Can Scale Really Fast: The first 30-90 days after someone joins your email or SMS list are crucial. This is when they’re most engaged and ready to spend. If can maximize revenue from
Here’s How This Plays Out 📊
- Imagine you spend $50 to acquire a new customer.
- If they only buy once for $60, you barely make a profit.
- But if you use email and SMS to get them to spend $120 in the first 90 days, you’ve doubled your revenue from that one customer.
- Now, you can afford higher ad costs and still scale profitably.
Why Retention is Non-Negotiable
If you’re serious about scaling your e-commerce brand, retention marketing needs to be a focal point. By focusing on LTV, you’re able to unlock more profit and more budget to re-invest in ads.
Book a Performance Email Marketing Strategy Call today, where we’ll identify gaps in your current email and SMS setup and uncover high-impact opportunities for immediate revenue growth. This focused, 30-minute session is all about maximizing your brand’s email and SMS marketing potential.
Here's What Real Clients Have Achieved With Our Strategies
We've worked with dozens of brand owners across the globe. Here's what real clients had to say about working with Vaughndre Henry, Founder of Syren Digital.
“He helped grow our list to over 30,000 emails.”
"Vaughndre has helped us grow our email marketing list to over 30,000 people now. He has successfully over the last few years allowed us to actually be consistent with our email marketing, which has been a huge thing for us. "
“He has incredible digital advertising capabilities.”
"Vaughndre was our first agency partner, so in that way, we’ve been spoiled. He has incredible marketing and digital advertising capabilities…they’re head and shoulders above anyone else."
“He's an invaluable asset.”
"Vaughndre has been an invaluable asset...his communication is great, he comes up with his own ideas, and he thinks outside the box. If you're considering working with him, I would highly recommend his work, and I know he'll do great work for you as well."
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