South Coast, Massachusetts

The marketing department for local businesses that don't have one.

More of the right people find you, and more of them book. Without putting anyone on payroll.

The team you'd hire

Check off what nobody at your company owns right now.

On payroll $328K / yr
With me A fraction of that

One line item instead of a payroll line. No hire, no recruiter, no benefits.

01 / The problem

You don't have a marketing problem. You have a nobody-owns-marketing problem.

01

Your competitors are taking the customers you already earned.

Somebody in your town needs exactly what you sell. They search for it — sometimes they even search your name — and the first thing they see is a competitor, or a national directory that has never set foot in your county. That was your call. They didn't out-work you. They answered the question first.

02

And nobody is out there creating new customers for you.

Word of mouth only reaches people who already know somebody who knows you. That's a ceiling, not a strategy. Everyone outside that circle never gets pitched, because nobody's job is to go get them. Your calendar being full is exactly what hides it — a busy business has no reason to ask what it's missing.

03

And the agencies that could fix it charge an arm and a leg.

Five-figure minimums, year-long contracts, and a junior account manager who has never met you. Their floor sits above what a local operator can justify, so the work either doesn't happen or it goes to whoever built the site once and vanished.

I'm not the discount version of that. I'm the version built for a business your size — senior work, done by the person you actually hired.

02 / What you get

Here's what having a marketing department actually gets you.

RESULT 01

You get found

When somebody searches for what you do — on Google or in an AI assistant — you're the answer they get, not the directory that resells your leads.

AEO · GEO · LOCAL SEARCH
RESULT 02

Your calendar fills

The people who find you actually book, because the site answers their questions and the follow-up doesn't depend on you remembering to send it.

WEBSITE UPDATES · EMAIL MARKETING
RESULT 03

New customers, not just repeats

Demand from people who'd never heard of you — put in front of the right towns, the right jobs, and the right season, on purpose.

SOCIAL MEDIA ADS · SEARCH ADS
RESULT 04

They know your name before they call

You stop being one of three quotes. You're the one they already recognize, which is the difference between competing on price and getting picked.

BRAND AWARENESS · SOCIAL PRESENCE
03 / Proof

The work has receipts, and they're attributed.

I inherited a list that was being emailed when somebody remembered to. I rebuilt it as a channel: welcome and abandonment flows that run without anyone touching them, a campaign calendar tied to their real launch schedule, and segmentation so the people who buy every month stop getting the same email as people who never have. It has held a 49.9% average open rate across two and a half years of sends — not one good month, every month.

Click any client to read how the work actually ran.

04 / Case study

A full event calendar and no marketing staff.

Friends of Jack Foundation

A local foundation running a full slate of events every year, with a board that does the work and nobody whose job is marketing. Every event needed the same things — a page, an email sequence, social, a last-call push — and every event got them late, or got them from whoever had a free weekend.

Now every event runs on the same production standard, on schedule, without a hire. They kept their whole board on mission work instead of on Canva.

A carved ice sculpture of the Friends of Jack Foundation logo, lit up inside an event tent
A Friends of Jack Foundation teddy bear sitting among rows of event gift boxes
A large event tent lit from within at night
The Visibility Teardown · free

A free teardown of your marketing, with four fixes you can make yourself.

I run the exact searches your buyers run and show you what they see. You keep the whole thing whether or not we ever work together.

0/3
The last business that asked for one appeared in zero of the three searches its own buyers run. It had a full calendar at the time.
Get yours

Takes me about a day. I'll walk you through it on the phone.

Email and phone both required — the walkthrough happens on a call.

Got it. I'll call you.

Your teardown will be in your inbox within a business day, four fixes included. I'll follow up by phone to walk you through what I found.

Free teardown →
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